"The Advertiser" reported on 29 May 2008 that the Flinders
Ranges' spectacular slopes will be promoted across the world alongside the Red
Centre, Kakadu and the Great Ocean Road as one of six must-see natural
The Flinders is the only South
Australian landscapes the initial stage of Tourism Australia's international
campaign, National Landscapes. The program aims to promote unique Australian
experiences, other than the Great Barrier Reef and Uluru, to overseas visitors.
The announcement was made at a tourism Australia function at Port Augusta
yesterday morning, where Australian actor Bryan Brown was special guest.
National Landscapes reference committee covener Bruce Leaver said the nation's
international tourism industry had based itself on "the rock and the reef" for
decades and it now wanted to promote other amazing natural treasures.
"It's not so much where the bloody hell are you, but where the bloody hell are
these places," he said.
"The landscapes must produce a world
class experience - we are not interested in the best of Australia, it has to be
the best in the world."
The Australian Alps and Mount Warning
are also National Landscapes.